Guiding brands with clarity & confidence, from message to market.
Liminal marketing
About
Every business goes through moments of transition — the space between what was and what’s next. This is what we call the liminal state. These moments can feel uncertain, even disorienting. But they’re also powerful opportunities for growth.
Liminal Marketing guides businesses through those thresholds with tailored, flexible marketing and communications programs designed to meet your business goals.
Services
Fractional marketing leadership
You wear a lot of hats and need to offload marketing to clear the way for other specialized initiatives.
Delegate marketing program strategy and management with retainer-based options designed to deliver business results.
Content strategy
You’ve got a marketing plan, but need a content strategy to drive it forward.
Deploy integrated content marketing strategies that support your business goals with activation recommendations spanning paid, earned, owned and shared media.
Copywriting
You know which content you want to create, but need a little support to check it off the list.
Get expert content development support for assets including, but not limited to, presentation decks, website content, thought leadership content, video scripting, and social media and email copywriting.
Meet our founder
As the founder of Liminal Marketing, Gretchen Smitson supports growing companies, agency teams, and enterprise brands with bespoke content strategies and communications services.
With experience leading integrated content strategy for Fortune 500 companies and global healthcare leaders like Novartis, Takeda, and Haleon, Gretchen's fractional support gives clients access to enterprise-level thinking without the overhead of a full-time hire.
From developing messaging frameworks and editorial roadmaps to producing high-impact demand generation campaigns and executive content, she builds smart, scalable systems that make marketing and communications work harder for your business.